Evolve Industry Summit || 2024

Brand Photography

Monday 26th February 2024, Evolve Hair Concepts held their Industry Summit at the Kirribilli Club, and I was asked to talk on behalf of Visual Co. covering the topic of Brand Photography. Photography is what I live and breathe so I was honored to be able to take the opportunity to share my passion. However, it was a great big step out of my comfort zone!


And what I’ve learnt throughout my life is that despite the fear that causes my hands to shake and my knees to tremble as I finally take that first step - it’s worth it. And whether this leads exactly where I’m hoping or goes somewhere I can’t imagine right now, I know that in the end, I’ll be glad I came.
— Zanna Keithley

Irene led the talk covering Leadership and Productivity. Emily from Northcott and Co. and I followed up with “All things Visual!”. We covered Visual Merchandising, Brand Photography and Social Media. With a short break, we were then met with Jan and Maureen from HABA. Followed by Danielle Tedesco from TAFE and finishing up with the Guest Speaker, Sharon Blain. There were so many take aways, it would be hard to note them all.

It was inspiring to be in a room full of passionate creatives, talking all things Industry, Education, Salon and Creativity.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
— Steve Jobs